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Bacardi has signed a renewed agreement with ecoSpirits, a packaging technology company, to extend access to its reusable and refillable packaging for alcoholic spirits on cruise ships.
Under the new agreement, Bacardi will adopt ecoSpirits’s reusable ecoTote containers, SmartPour dispensing systems, ecoPlant processing technology, and CircularOne software for cruise ship applications.
“Our collaboration with ecoSpirits has demonstrated the potential of circular packaging in a complex, high-volume operating environment,” Rodolfo Nervi, VP Corporate Sustainability at Bacardi, tells Packaging Insights.
“Since launching the pilot with Carnival Cruise Line in 2023, more than 130,000 single-use glass bottles have been eliminated and more than 82,000 kg of packaging waste removed.”
The agreement also sees the companies foster a closer collaboration on the alcoholic dispensing systems together.
Previously, Bacardi aided the development of the ecoTote 3.0SC Cruise Edition, an alcoholic beverage drink solution engineered for cruise ships with corrosion resistance and enhanced compliance with US Public Health hygiene regulations.
Nervi adds: “We’re excited about the opportunities this expanded agreement creates and will continue evaluating how circular solutions can support our broader sustainability ambitions.”
Bacardi’s portfolio includes Bacardi rum, Grey Goose vodka, Patron tequila, Martini vermouth, and Dewar’s Blended Scotch whisky. On cruise ships, these drinks are popular with passengers. Nervi says that each operating environment comes with its own challenges — and this was no different for the cruise ship industry.
However, due to Bacardi and ecoSpirits previous collaboration, he is confident the technology functions effectively in “one of the most complex and demanding hospitality environments.”
Reusable and refillable packaging options are fast becoming one example of effective circular packaging. However, reuse system companies Borealis, Tomra, and Eco-Products told Packaging Insights that reusable packaging is subject to mechanical stress and can be challenging to scale.
“Working with ecoSpirits and Carnival Cruise Line, we’ve demonstrated that circular packaging can operate effectively at scale without compromising quality or operational performance,” attests Nervi.
“The experience gained through that collaboration has provided valuable…
Source: Packaging Insights
